CHAPTER 3: CULTURE

Chapter Three's topic is simply:  HOW DO  PEOPLE LEARN OR Acquire CULTURE??!!

DEFINITION:  SOCIALIZATION IS SIMPLY THE PROCESS BY WE LEARN THE 
ATTITUDES, VALUES, AND ACTIONS Appropriate as INDIVIDUALS of a 
PARTICULAR CULTURE.

Culture is the totality of learned, socially transmitted customs, 
knowledge, material objects, and behavior.  It includes the ideas values 
customs and artifacts, for example, books, records, flags, of groups and 
people.

A society is the largest form of a human group it consists of people who 
share a common heritage and culture.  Members of the society learned this 
culture and transmitted from one generation to the next.

There are some cultural universals, although not all scholars believe 
this.  Bought, some examples, some very GENRAL examples, include clothing 
and other adaptations to meet essential human needs.  Some of these 
include athletic sports, cooking, funeral ceremonies, and sexual 
restrictions. Although "universal," the expression changes. 

There are some ways in which we distribute culture.
SOCIAL REALITY HAS MANY DIFFERENT LAYERS OF MEANING. 
THE GOAL OF SOCIOLOGY IS TO DISCOVER THESE LAYERS, DIGGING CONTINUALLY
AND PEELING OFF, LIKE AN ONION, THESE LAYERS.

ELEMENTS OF CULTURE: CULTURE REFLECTS A LONG, VERY LONG, PROCESS OF 
DEVELOPMENT.  COMPONENTS:

   --SYMBOLS
   --LANGUAGE
   --VALUES
   --NORMS
 
NORMS, VALUES, ETC, ARE SHAPED BY YEARS, EVEN MILLENIUMS OF PAST 
DEVELOPMENT (EG,  RELIGION (OLD); (SOME NOT AS OLD, such as  CUB FEVER 
(VERY RECENT)! CULTURAL INNOVATION:   THE PROCESS OF  INTRODUCING AN IDEA
 
THAT IS NEW TO CULTURE IS KNOWN AS INNOVATION.  TWO FORMS:

   1.  DISCOVERY:   MAKING KNOWN OR SHARING THE EXISTENCE OF
       "REALITY." EXAMPLES: DNA, NEW MOON ON SATURN;
       The MOON ISN'T MADE OF GREEN CHEESE OR THOSE NO "MAN IN
       THE MOON"

   2.  INVENTION: OCCURS WHEN EXISTING  CULTURAL ITEMS ARE
       INTRODUCED INTO FORM THAT DID NOT EXIST BEFORE. BOW AND ARROW;
       DVDS AND VIDEO TAPES, ELECTRICAL MUSIC (R&R) ARE EXAMPLES.

   3. DIFFUSION: SPREAD OF CULTURE, NEW GROUPS PICKING  IT
     (EXAMPLES---ROMANS CONQUERED GREECE MILITARILY,  BUT GREEKS
      "CONQUERED" ROMANS CULTURALLY; R&R CREEPING INTO C&W MUSIC; ETC)

One way that culture is diffused is through technology.  Technology can be 
defined as information about how to use the material sources of the 
enviroonment to satisfy space human needs and desires.
Technology accelerates the diffusion of scientific innovations and also 
transmits culture.

NORMATIVE SYSTEM:

FORMAL NORMS:  WRITTEN DOWN; EXPLICIT (STOP AT RED LIGHTS;
               NO CHEATING ON EXAMS)

INFORMAL NORMS: TACIT, UNDERSTOOD (SPACE, SEVERITY OF PUNISHMENTS;
                ETIQUETTE) (NOTE: SOME INFORMAL NORMS ARE MORE POWERFUL 
                THAN NORMS (ASK FOR EXAMPLES: EG ACUTE 
                STIGMA/EMBARRASSMENT/SHAME 
                (IE, CONSEQUENCES WORSE THAN IF BREAKING A LAW 

NORMS [NAME SOME]

   GO TO HANDOUT ON NORMS

   1.  VALUES:   BASIC, DEEPLY HELD BELIEFS; Many BASED ON 
       (TEN COMMANDMENTS,  DEATH  PENALTY,  ETC).  EG:
       PATRIOTISM, SEX (ANTI-GAY, ETC).
 
   2.  CUSTOMS:   CUSTOMS ARE FOLKWAYS THAT ARE MORE-OR-LESS
       AND SHARED BY MOST OTHER MEMBERS OF THE CULTURE.   
       (SHAKING HANDS,   ETC)---THESE ARE BEHAVIOR

       "LEGITIMATIONS"---OFTEN, BUT NOT ALWAYS, BASED ON VALUES
 
   3.  NORMS
       A)  FOLKWAYS:   THESE ARE GENERAL RITUALS THAT GOVERN
         LIFE (WALKING UP A DOWN ESCALATOR,  TABLE MANNERS,
         TALKING DURING CLASS
         EG-DISTANCE:
           A) INTIMATE DISTANCE (UP TO 18 INCHES)
           B) PERSONALDISTANCE (18 INCHES--4 FEET)
           C) SOCIAL DISTANCE (4 TO 7 FEET)
           D) PUBLIC DISTANCE (12 FEET OR MORE)

       B)  MORES:   MORES ARE FOLKWAYS THAT HAVE BECOME MORE
          OBLIGATORY, AND CONSIDERED NECESSARY  FOR SOCIAL LIFE.  
          VIOLATIONS SEVERE. EXAMPLES:  ARRIAGE RITUALS;  NO INTERMARRIAGE
          BETWEEN RACES: CUSTOMS ALSO); STANDING DURING NATIONAL ANTHEM; NOT
          DISRESPECTING PARENTS]

DISCUSS VALUE CONFLICTS AND HOW THIS LEADS TO

    A) SOCIAL CONFLICT
    B) SOCIAL CHANGE

LANGUAGE:
FOUNDATION OF  CULTURE---MUCH OF LANGUAGE  IS CREATED AND CULTURE (EG, HORSES,
MANY TERMS;  BUT ONLY ONE TERM FOR SNOW; ESKIMOS MAY HAVE MANY) ALSO:  MUCH 
OF THE MEANING OF  LANGUAGE MAY BE CULTURALLY SHAPED; (IE, DEPENDS ON THE 
CULTURE IN WHICH IT'S USE)---EXAMPLES--

SAPIR-WHORF: SINCE PEOPLE CAN CONCEPTUALIZE THE WORLD ONLY IN LANGUAGE, 
LANGUAGE PRECEDES THOUGHT.   THUS, WORDS (AS SYMBOLS) AS A GRAMMAR OF A 
LANGUAGE ORGANIZE THE WORLD FOR US. 

LANGUAGE IS NOT A GIVEN,  BUT  RATHER IT IS CULTURALLY DETERMINED AND LEADS TO
DIFFERENT INTERPRETATIONS OF REALITY BY FOCUSING OUR ATTENTION ON CERTAIN THINGS
AND IGNORING OTHERS.  

The of the ROLE LANGUAGE PLAYS (IE WORDS, ETC) in so-called "CULTURAL 
UNIVERSALS:" COOKING, DANCING, FAMILIES, MYTHS, INCEST TABOO, SPORTS/GAMES
 
Nonverbal Communication: Symbolic expressions

COUNTERCULTURES:   A  SUBCULTURE THAT REJECTS  NORMS AND VALUES OF THE DOMINANT
CULTURE AND SEEKS ALTERNATIVES
(NOTE: Is there a "culture of cheating" in college?

CULTURE IS SHAPED BY TECHNOLOGY:

  --Cultural Change
  --Cultural Diversity
  --Culture Shock
  --Ethnocentrism and cultural relativism
  --Xenophobia/Xenocentrism

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